Hi

The idea is everything. The team is what matters most.

I’m a creative executive who is happiest when working on set, bringing
unexpected and seemingly-impossible ideas into the real world. Working with
my hands. Styling. Shaping. My focus on styling, photography, video, and interactive campaigns combines a love of the tangible and analog with an understanding of digital natives. 

After 20+ years of working with executive, marketing, and creative operations teams, I can harmonize a brand’s artistic vision with the bottom line and—most importantly—deliver on business goals while keeping the integrity of the creative intact. In short, I wrangle chaos.

My superpower lies in finding and hiring the best crews that like each other and work well together. Intuitively understanding creatives and what creative teams need (spoiler: long leashes and lots of humor) has led me to where I am today.

I can always tell the difference between what’s “need to have” and “like to have” and will tell you when a creative idea is worth exploring and executing (and when to shelve it). I’m genuinely interested in what each team needs, from sales to marketing to creative, and create with every department and audience in mind. 

My dream is to work with socially aware, sustainable companies that are rooted
in empathy, ones with a mission bigger than just selling the most products to the most people. As a mom to two young women, I want my daughters to live in a world where they realize there’s more to life than what’s on the surface, that character matters more than outward appearance, and that kindness is always
the key.